Revisiting the golden era of Italian football
Here at Ferch we like to rekindle moments of greatness.
In our exciting first in-house range we focused our attention on three iconic Italian sides; Napoli, Inter Milan and Parma.
To gain a better perspective of why we chose these three clubs, we constructed a mood board for each to reinforce our creative context.
Rich in history and tradition we wanted to capture some of their most memorable triumphs.
Napoli in 1989, led by the imperious Diego Maradona – and arguably the greatest ever footballer of all-time – the Light Blues claimed the Serie A league title with 16 goals from their Argentinean talisman.
That sexy light blue strip was complimented by the iconic MARS sponsorship on the front of their shirt.
Moving into the 90s and the fashion stakes in Italian football began to heat up when the nation’s fashion house Fiorucci partnered with Inter Milan for their 1993 campaign.
Remarkably, a season where the abstract and revealing kit, was not reciprocated by their efforts in the league, finishing in lowly 13th.
However, the side and their engrossing strip would etch itself into folklore when Dutch duo Dennis Bergkamp and Wim Jonk inspired Inter to an incredible Champions League triumph.
Hernan Crespo, a powerfully built and technically gifted youngster who would announce himself on the world stage in 1998.
In a prolific season, Crespo catapulted Parma to a UEFA Cup and Coppa Italia double after scoring a whopping 28 goals.
Like the Italian counterparts before them, Parma’s family sponsorship with Parmalat would become a synonymous part of a truly memorable season.